Driving Social Change: Corporate Social Responsibility (CSR) Initiatives and Social Business Innovation in a Selected Multinational Company in China
DOI:
https://doi.org/10.71222/4vndt533Keywords:
CSR, social business innovation, multinational companyAbstract
This study investigates the relationship between Corporate Social Responsibility (CSR) and social innovation practices within a multinational company. Through a comprehensive analysis of survey data collected from employees, the study examines the profile of respondents across demographic categories, including sex, age, and years in service. Additionally, the assessment of CSR dimensions—accountability, transparency, competitiveness, and responsibility—is explored to understand the company's commitment to social and environmental stewardship. Furthermore, the extent of social innovation practices, encompassing social technology, innovation intermediaries, people who drive innovation, and openness, is evaluated to gauge the company's efforts in addressing social and environmental challenges through innovative approaches. The analysis reveals significant differences in CSR assessment and social innovation practices based on demographic factors, highlighting the importance of considering employee profiles in CSR and innovation initiatives. However, the study finds an insignificant correlation between CSR assessment and social innovation practices, suggesting the need for further research to understand the underlying dynamics. Overall, this study contributes to the growing body of literature on CSR and social innovation by providing insights into the intersection of these constructs within a corporate setting and informing strategies for fostering sustainable and inclusive business practices.
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