Research on Information Dissemination and Public Opinion Guidance of Official Media on Social Platforms
DOI:
https://doi.org/10.71222/2259qn10Keywords:
information dissemination, public opinion guidance, official media, social media platforms, communication strategiesAbstract
In recent years, with the advent of the social media era, official media have encountered unprecedented challenges and opportunities in information dissemination and public opinion guidance. This study finds that the immediacy, interactivity, fragmentation, user diversity, and algorithm-driven content distribution features of social media pose new demands on official media, increasing the complexity of information dissemination. To enhance the effectiveness of public opinion guidance, official media need to adopt diverse content forms and interactive modes, strengthen cooperation with opinion leaders, utilize data analysis to optimize content strategies, and reinforce the authoritativeness of information. The study suggests that official media should continuously innovate and adapt to changes in the social media environment, build a cross-platform content ecosystem to promote broader and deeper social influence, thereby playing a crucial role in maintaining social stability and harmony.
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