Study on Countermeasures for the Protection of Consumers' Personal Information Rights from the Perspective of Civil and Commercial Law

Abstract

With the advent of the information age, data has become a new factor of production, and the collection, storage, and utilization of consumers' personal information have become increasingly frequent. However, while these technological advancements bring convenience to society, they have also triggered numerous issues related to privacy leakage and data misuse, severely eroding consumers' rights to personal information. From the perspective of civil and commercial law, this paper aims to delve into the current state, problems, and countermeasures of protecting consumers' personal information rights. It seeks to uncover the shortcomings of the existing legal system in addressing the challenges of data protection. By proposing systemic legislation, diversified regulatory mechanisms, enhanced corporate responsibilities, and heightened consumer awareness, among other multi-dimensional measures, a more robust framework for protecting consumers' personal information is envisioned, with the hope of providing valuable references for future judicial practices.