The Role of Social Media in Digital Marketing: Effects, Strategies, and Future Research Directions. GBP Proceedings Series, [S. l.], v. 2, p. 83–92, 2025. DOI: 10.71222/5gbs9n16. Disponível em: https://www.gbspress.com/index.php/GBPPS/article/view/124. Acesso em: 18 apr. 2025.