The Impact of User-Generated Content on Brand Attitude and Purchase Intention in the Foreign-owned catering brand Domino’s Pizza in China. GBP Proceedings Series, [S. l.], v. 1, p. 27–38, 2025. DOI: 10.71222/x5y7rc74. Disponível em: https://www.gbspress.com/index.php/GBPPS/article/view/30. Acesso em: 18 apr. 2025.